SIMONE OBERHOLZER PLAY THERAPY
A fast talking social worker and play therapist making sure children, caregivers and other professionals learn how to handle big feelings with a little support.
Branding that doesn’t look like it was done by a 40-year-old woman loose with powerpoint;) Branding that encourages a sense safety and approachability (for kids and grownups) while not being afraid to have some fun and do things a bit differently.
- creative
- approachable
- reassuring
- playful
- imaginative
- friendly
Target Market
Parents that value meeting their children where they are and trust that there are ways to help their kids that they might not yet know about. Parents and professionals that are enthusiastic about the process and techniques that you can provide. And lastly, kids! Kids that need to know that their is a friendly and safe space to be found with Simone Oberholzer Play Therapy.
Moodboard
01 MOOD: inspired by quirkiness, freedom, curiosity and the bold imagination of kids
02 TYPOGRAPHY: legible yet a little different to cultivate a sense of approachability and stability but paired with something fun for balance
03 ILLUSTRATION: organic shapes and hand-drawn elements displaying the uniqueness of playing and using one’s imagination
04 COLOUR AND MOOD: vibrant, yet soft, with a mixture of warm and cool tones showcasing the ups and downs of working through one’s emotions
05 TARGET AUDIENCE: parents who want to help their child through transitions in a more fun, modern and integrated way
06 TYPOGRAPHY AND LAYOUT: a combination of typefaces and visual elements placed in an aesthetically pleasing composition conveying a professional, yet pleasant look and feel
Colour Palette
Playfulness, relaxation and imagination is what inspired this colour palette. The ocean green and light blues signify relaxing emotions and peace. The lemon yellow signifies the positivity. The peachy, rosebud pink colours signify a sweet and friendly environment while the apricot orange serves as a gender-neutral anchor. Like play therapy, the colour palette is encouraging and fun, yet balanced with ivory beige colours giving it an overall soothing, familiar feel.