a food brand that aims to cultivate a culture of confidence and trust in our knowledge of creating food in a sustainable way. 

Brand Values

ARTISANAL

BESPOKE

INTENTIONAL

CREATIVE

INTEGRATIVE

Target Market

The Pantry Co. door is open to anyone looking to discover or nurture a relationship with food, and values ingredients sourced with integrity. 

Moodboard

01 COLOURS AND MOOD: We want your content to have a genuine, homemade feel. Touches of colour will give your pages “flavour,” and in this case it appears as though the food has chosen your “palette” for you. See colour palette on the next page.

02 ILLUSTRATION: Inspired by simplistic, slightly playful line drawings that can depict a variety of ideas and food in a fresh and unique way.

03 TYPOGRAPHY: Two styles that are influenced by simple, recognisable typeface and handwritten recipe fragments (something we all have shoved in between cookbooks).

04 DESIGN: We want your branding to have a contemporary, fun feel with a blend of personalised designs for Stellenbosch and the surrounding areas. These are more distinctive and welcoming than the average commercial designs.

Colour Palette

A versatile colour palette inspired by the various colours of pasta dough colouring agents! A beetroot purple, a spinach green, a tomato paste orange and of course the standard pasta tone. The ocean green represents, well, the ocean, nature, greenery where all of your ingredients originate. Simultaneously the brown is the earth, the soil and the trees (this is also personal touch from the Oak Trees and grapevines which are iconic for Stellenbosch). To complete the recipe, add your squid ink black and off-white. Dinner is served!

Primary Logo

Secondary Logo

EMAIL SIGNATURE

GRAPHIC ELEMENTS

TYPOGRAPHY

Business Card

Packaging

Emma Wilson (Stylist) @eatwithemma
Michelle Parkin (Photographer) @michelleparkinphotography

visuals