Branding and Logo Design
To prospective clients, you might look a lot like your competitors.
You know you’re different. You go the extra mile. You deliver the little extras. You’ve meticulously crafted your process after years of trial and error. The details of your services, the ins and outs of your process, and the things you value are key to who you are as a business.
But your audience doesn’t know that yet. Before they learn the details, they see your brand.
Make sure you’re standing out in all the right ways. We can help you with that!
But wait, what is a brand identity?
To put it simply, a brand identity is way more than just a logo. It’s all about the bigger picture. If you want a recognisable brand (and you really should want a recognisable brand) it’s something you can’t move forward without. It includes all the visual elements and assets of your brand—things like logos, colour palettes, typography, image style, patterns, illustrations - as well as all non-visual elements like your values, messaging and brand voice. In essence, it’s the language your brand or business uses to communicate with your customers and clients. It’s what they will remember about you.
When we take on a branding project, we do extensive research into your business to figure out who you are, who your target audience is, and then work out a way to represent your business visually in a way that will speak to your ideal customer while looking timeless and beautiful.
