Bonheur Beskuit

18 Jan

Bonheur Rusks is a family-owned bakery, nestled between the Kogelberg Mountains and the Atlantic Ocean in the little seaside village of Betty’s Bay. Their vision remains constant – to produce high quality, healthy, homemade rusks for all to enjoy whilst providing excellent service.

Brand Words

Creative, Approachable, Reassuring, Traditional, Personal, Tasteful

TARGET Market

Customers who want delicious, handmade, high-quality rusks (made with quality ingredients) that provides the 'comfort of home'. Bonheur Beskuit sourdough rusks are used as breakfast or snack with coffee or tea, but the customers focus is to take time out out of their day to enjoy and have a conversation with a loved one while eating the rusks; these rusks also reminds them of their grand mother or mother's rusks. Their artisanal rusks are used as quick breakfast or an on-the-go snack with coffee or tea.