Secondluke

18 Jan

CONCEPT STATEMENT

A branding experience that encourages a sense of nostalgic romanticism, that is different from the norm, outside of the traditional, and speaks to the heart of Secondluke.

BRAND WORDS

Creative, Intentional, Authentic, Nostalgic, Elegantly Playful

Target Market

Couples that value the art and the process of one-of-a-kind wedding films. They want to invest in something more than just the normal wedding film but rather have their wedding memories captured in a unique and more artistic way. They are drawn to the soft unapologeticness of your brand because it makes them feel nostalgic and whisked away into moments past.

Mood Board

01 | MOOD Inspired by art and romance, nostalgic memories, balmy evenings on the beaches of Southern Italy

02 | TYPOGRAPHY Bold with an approachable sense of comfort, focused on the handwritten element to compliment the one-of-a-kind wedding films

03 | ILLUSTRATION Inspired by simplistic, slightly playful handdone drawings that can depict a variety of ideas and objects in a fresh and unique way

04 | COLOUR & MOOD We want to convey the warm, nostalgic feel of sunrise/sunset in Positano

05 | TARGET AUDIENCE In-love couples searching for the less traditional when it comes to capturing their love stories

06 | TYPOGRAPHY & LAYOUT Various layout options inspired by the combination of classic typography interspersed with handwritten elements

colour palette

A versatile colour palette inspired by Positano at sunrise. The peach and yellow represent the colourful buildings, theteracotta the clay roof tiles. The light lilac tones represent the ocean before the sun fully rises. Together with a warm green and neutrals, the colour palette is welcoming, playful and nostalgic of warm summer days in Southern Italy